After the remarkable achievements in 2022, which include officially debuting as a group, music chart-topping hits, as well as performances at prestigious events from the likes of the 2022 Asia Artist Awards, the 65th annual The Japan Record Award, and the 73rd NHK Kouhaku Uta Gassen (Kouhaku Song Festival), Japanese group, BE:FIRST are back with their first single of 2023, ‘Boom Boom Back’.
With a new year, BE:FIRST welcomes a new approach with a global team on ‘Boom Boom Back’ which includes US-based artist and music producer, Grant Boutin and music producer, Luke Shipstad, songwriters Will Jay and 3onawav, who proactively provide music to great artists in South Korea as well as other Asian countries. This brand-new infectious single expresses the sincere, yet greedy determination to aim even higher, despite already achieving high accolades.
The official music video for ‘Boom Boom Back’, is scheduled to premiere tonight at 7PM (Singapore time) on BE:FIRST’s YouTube Channel. Working together with dancer and choreographer, KAITA, as well as KAZ the FIRE, it is a promise that this is going to be another ‘must-see’ dance performance.
BE:FIRST will have a series of live streams on their social media accounts. This is the first comeback for BE:FIRST since the release of their debut album, ‘BE:1’ last August.
BE:FIRST’s schedule of live stream sessions on social media for today, 13 February 2023, Monday (Singapore time):
7PM : ‘Boom Boom Back’ Music Video premiere
Additionally, as part of the group’s ‘One Man Tour BE:1’, BE:FIRST’s first arena performance at Yoyogi National Stadium First Gymnasium will be available internationally via livestream from 24 February, 9PM till 26 March 2023, 10:59 PM (Singapore time). This full concert includes their first-time performance of ‘Boom Boom Back’ in its entirety to the public.
‘Boom Boom Back’ has already been shared and published by local dancers and choreographers in the lead-up to the actual single release date, creating a wave of mystery and excitement to all BESTYs (BE:FIRST fans) who wondered if this was the group’s latest single. On TikTok, the #BBBチャレンジ (#BBBChallenge in English) was published without revealing the group or song title, and has created a massive buzz on social media even before the official announcement from BE:FIRST. To date, this has garnered over 21.5 million views alone. BE:FIRST published their TikTok videos for ‘Boom Boom Back’ on 26 and 27 January 2023.